25th July 2023. The 3rd Quarterly meeting of tha TFA Advisory Group was successfully held at Heartfile office and on Microsoft Teams. The main aim of the meeting was to address several crucial agenda items related to iTFA elimination advocacy and strategy. These included providing an update on the progress of meeting minutes with the Pakistan Standards and Quality Control Authority (PSQCA), discussing timelines and protocols for sample collection, deliberating on election manifesto text to advocate for iTFA elimination, planning social media content for an advocacy burst, and brainstorming strategies to counter industry interference aimed at weakening iTFA standards. The meeting also focused on coordinating efforts among stakeholders, finalizing plans for sample collection, refining social media content, and taking proactive measures to ensure the integrity of iTFA standards amidst potential industry lobbying.