Islamabad, November 14, 2024 – On World Diabetes Day, Heartfile teamed with PYCA, CPDi, PANAH, health alliances, associations and activists for a high‑impact demonstration at Press Club Islamabad. The group called for tougher taxation on sugar‑sweetened beverages and mandatory front‑of‑pack warning labels on ultra‑processed products to curb diabetes and NCDs. Speakers highlighted the dual benefit of these policies—deterring unhealthy consumption while mobilizing much‑needed government revenue. Experts stressed that targeted levies can bolster state coffers without raising prices on daily essentials like food and energy, a clear win–win for public health and the exchequer.
