Evidence Dissemination event​ 24 Feb 2025​ RAMADA, Islamabad

Islamabad: February 24,2025: Non-communicable diseases (NCDs) are a major challenge for Pakistan’s economy, placing a huge strain on the healthcare system and causing a large number of premature deaths. The underlying causes of NCDs in Pakistan are largely preventable, with unbalanced diets being a major cause. These diseases include cardiovascular diseases, diabetes and cancer, not only affecting individuals but also having a large economic impact due to rising medical treatment costs and reduced productivity. This was stated today at a research dissemination event organized by Heartfile and Pakistan National Heart Association (PANAH) at a local hotel. Heartfile CEO Dr. Saba Amjad and Panah Secretary General Sanaullah Ghuman welcomed the guests. Research Head Ammar Rashid presented the research.

The research revealed that front-of-pack warning labels can play a role in reducing the burden of NCDs.

Among the most promising strategies adopted globally to combat NCDs are taxation and introduction of front-of-pack warning labels (FOWPL) on unhealthy food products. The idea behind these measures is to discourage unhealthy eating habits and to make unhealthy foods more expensive through taxes and to provide consumers with clear information about the nutritional content of products, especially those high in sugar, salt and fat. Research conducted by Heartfile and PANAH has examined how these measures are already working in different parts of the world. The results highlight the positive impact of these policies in other countries, where taxes on sugary drinks and unhealthy foods have led to reduced consumption and improved public health outcomes. Heartfile has played a key role in raising awareness of these measures, and in building support with communities, policymakers and the general public to adopt them in Pakistan.

To take the next step towards implementing these policies in Pakistan, Heartfile and Panah organized a launch event today to formally present their research. The event was attended by representatives from all food authorities, including PSQCA, and several other organizations. These stakeholders not only appreciated the research but also expressed their strong support for introducing such policies in Pakistan. They stressed the importance of taking proactive measures to address the growing threat of NCDs and emphasized that adopting global best practices, such as implementing taxes on unhealthy foods and clear labelling, can significantly improve the health outcomes of the Pakistani population.