Communication Campaigns

As part of the behavioral research, ► Heartfile conducted a rage of communication campaign through print and electronic media. These were aimed at promoting healthy lifestyles. The campaigns went beyond the public service announcement approach and capitalized on the strength of the social marketing.

Print Media:
 

► The NEWS Heartfile Campaign - weekly illustrated articles in The News International, the largest circulated English daily of Pakistan

► JANG Heartfile Campaign - weekly illustrated articles on the 'Sehat' (health) page of the popular Sunday magazine of daily Jang, the largest circulated Urdu daily of Pakistan

► US Heartfile Campaign – weekly thick-captioned illustrated insertions in the adolescent and youth magazine of The News International

► Heartfile Public Awareness Leaflets – a set of seven information leaflets available on request through email ►

Electronic Media:

► NAP-NCD Campaigns: television documentaries and 30-second spots on preventive and promotional aspects of health within a chronic disease framework on major national television channels. This public awareness intervention has been initiated in collaboration with the Ministry of Health and the World Health Organization as part of implementation of the ► NAP-NCD. All campaigns incorporate an in-built mechanism for ongoing evaluation; the evidence thus generated is synthesized, published and utilized for decision making.

► Lambi Zindagi Kay Raz (Learn to Live Longer Campaign): As part of this campaign, Heartfile developed 14 television documentaries, each of five minutes duration with a focus on non-communicable disease prevention and health promotion. These documentaries have been running on different television channels over a period of past one year with approximately 400 insertions. The campaign will be evaluated for community penetration and impact at the end of year 2007.