10 November 2020: Heartfile published an op-ed in the Dawn newspaper entitled “Pakistan’s raging NCD crisis cannot be fought without empowered consumers”. The op-ed highlights the importance of empowering consumers in fight against NCDs. It looks at the systemic weaknesses, and opines that fragmented pieces of legalizations and the lack of a national approach to consumer protection happen to be among a long list of many factors eroding consumer protection in Pakistan . It also discusses needed institutions, the possible way-forward and how empowered consumers can influence the food manufacturers by creating a strong consumer-side-demand force.