Aug 9, 2019, The first meeting of Ehsaas Communications Committee was held in the Prime Minister’s Secretariat to discuss the communications strategic planning process, identify communications needs and priorities for Ehsaas Program and define key respective areas of execution for different organizations involved in the implementation of Ehsaas Program under the umbrella of Poverty Alleviation and Social Safety Division (PASSD). Dr. Sania Nishtar, Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation chaired the meeting. In its first meeting, participants discussed the key elements of the Ehsaas communications strategy that is in its final stages of being developed. “The core objective of the strategy is to apprise potential beneficiaries about ways of accessing benefits”, Dr. Nishtar emphasized.
