Dublin, June 23rd, 2025: Heartfile’s e-poster titled “Tackling Emerging Tobacco Challenges: Regulatory Gaps and Future Strategies for NTNPs in Pakistan” was part of the visual abstracts session at the World Conference on Tobacco Control (WCTC), held in Dublin on June 23rd, 2025. The e-poster highlighted the importance of regulatory readiness to address the evolving market and growing use of NTNPs in Pakistan. The conference saw participation from over 1,300 delegates, and Heartfile’s contribution formed a key part of this collective global engagement.