Islamabad, February 21, 2025 — In a press conference attended by major media outlets at Ramada Hotel, eleven leading health sector civil society organizations, including Heartfile, urged the government to impose higher taxes on ultra-processed products (UPPs) and sugary beverages. Speakers presented compelling global evidence linking these products to the surge in non-communicable diseases (NCDs) such as diabetes and heart disease in Pakistan. The coalition emphasized that aligning fiscal policies with public health objectives is essential to mitigate the escalating NCD burden