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Launch of the Ehsaas program by the Prime Minister


March 27, 2019: The largest ever poverty-eradication focused program in Pakistan, called Ehsaas (feeling for the poor) was launched on March 27. At the launch event at the convention center in Islamabad, Dr. Sania Nishtar, who has designed the program, gave an overview of the program, following which Prime Minister Imran Khan formally announced the program and outlined his commitment to its policy goals. In order to facilitate Pakistan’s transition towards a welfare state, the Government is striving to play a more effective role in eliminating disparities between the have and have-nots. This strategic framework, therefore, aims to target poverty, vulnerability, malnutrition, and deprivation so that the fundamental rights of all citizens can be ensured. Ehsaas will reach out to all those now excluded, with a special emphasis on those parts of the country where development is lagging and where poverty is higher.The launching ceremony can be watched here