Heartfile is recognized worldwide for its pioneering contribution in the area of non-communicable disease prevention, control and health promotion. In the initial states of its development, Heartfile used innovative approaches of advocacy, leveraging social marketing ► and the use of media. This and other advocacy approaches enabled it to convince the government of the need for a public health program on non-communicable diseases in Pakistan.

Currently, Heartfile is part of a tripartite public-private partnership involving the Ministry of Health, Government of Pakistan, the World Health Organization, and Heartfile to develop and implement a National Action Plan on NCDs. Details about the ► terms of this agreement, ► launching of the initiative, planning meetings to develop the plan, the ► process of its development, the ► release of the National Action Plan are posted online. Heartfile also took a lead role in helping start up the process of implementing this plan on a pro-bono basis; ► current status of implementation can be viewed. currently Heartfile's objective to institutionalize this program in the Ministry of Health. ► view recent communication

The National Action Plan can also be  ► downloaded.

Other related publications can also be accessed here.

Heartfile’s pro bono efforts in this area, focus on institutionalizing NCDs as a mainstream public health program in Pakistan.