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National Action Plan on NCDs: a historical perspective

Heartfile is recognized for its pioneering contribution in the area of non-communicable disease (NCD) prevention, control and health promotion. In the initial stages of its development, Heartfile used innovative approaches of advocacy, leveraging social marketing and the use of media Communication Campaigns. This and other advocacy approaches enabled it to convince the government of the need for a public health programme on NCDs in Pakistan.

Subsequently, Heartfile became part of a tripartite public-private partnership involving the Ministry of Health, Government of Pakistan, and the World Health Organization for development and implementation of a National Action Plan for Prevention and Control of Non-Communicable Diseases and Health Promotion in Pakistan (NAP-NCD). Details about the  terms of this agreement , launching of the initiative , planning meetings leading to its development  and the release of the NAP-NCD are posted online. Heartfile also took a lead role in helping to initiate the process of implementation of this plan on a pro bono basis; various stages of implementation of the pilot can be viewed. Heartfile's current objective is to institutionalize this programme in the Ministry of Health The NAP-NCD can also be downloaded