November 5,6, 2024: at the 14th Public Health Conference held at the Health Services Academy Islamabad, Heartfile and PANAH co-hosted a scientific session spotlighting the critical role of front-of-pack warning labels and the impact of sugary drinks on Pakistan’s burgeoning diabetes epidemic. Expert presenters unpacked robust evidence linking sugar-sweetened beverages to rising NCD rates, underscoring the need for policy interventions. Attendees—including public-health practitioners, researchers and policy-makers—engaged in dynamic dialogue on regulatory strategies. The session concluded with a unified call to integrate FOPWL and sugar-tax measures into national health policy to curb diabetes incidence.