Islamabad, March 4, 2025 – On World Obesity Day, Heartfile joined PYCA, CPDI, PANAH, health alliances and activists at a Ramada Islamabad press conference to champion higher taxes on sugar‑sweetened beverages and mandatory Front of Pack Warning Labels on ultra‑processed products Presenters pointed to alarming national data—over half of Pakistanis are overweight or obese, fuelling soaring diabetes and NCD rates. Experts asserted that SSB taxation and warning labels offer a proven, cost‑effective “win‑win” — improving public health while generating crucial state revenue .They stressed that targeted levies can bolster government coffers without hiking the cost of daily essentials like food and energy, safeguarding both livelihoods and health.