The onslaught of Novel Tobacco
The ill effects of use of Tobacco and cigarettes on human health have long been known and very well understood. They are known to increase the risk of coronary heart diseases, lungs cancer and stroke by a factor of 2 to 4 times and in some cases as far as up to 25 times. The Tobacco Industry (TI) has been the subject of criticism from public health circles and has faced tax raises by Governments and other parallel measures to reduce the demand for Tobacco Products. While all this meant reduced revenues for Tobacco Companies, they were certainly not going to sit back and watch their current and prospective fortunes be eroded away by Tobacco Control efforts. It is worthwhile to note that the combined revenues of the world's six largest tobacco companies in 2016 were more than USD 346 Billion, 17% larger than the Gross National Income of Pakistan.