Islamabad, 17 April 2025 – In a powerful display of solidarity, PANAH, Heartfile, and over ten other health-focused civil society organizations (CSOs) convened a joint press conference at RAMADA, Islamabad, on January 21st. The coalition urgently called for the imposition of taxes on Ultra-Processed Products (UPPs). This united front aims to curb the consumption of unhealthy foods and generate revenue for public health initiatives. The demand underscores the growing concern over the impact of UPPs on the nation’s health.