On October 11, 2024 in Bhurban, Heartfile and leading civil-society health organizations convened a media session to advocate for mandatory front-of-pack warning labels on unhealthy processed products (UPPs). A diverse assembly of print and broadcast journalists, digital-TV platforms and social-media influencers was sensitized to the urgent public-health case for FOPWL on UPPs, as expert speakers presented evidence linking clear, on-package warnings to reduced consumption and improved consumer awareness. Participants pledged to amplify the call for regulatory action, leveraging their networks to drive policy change.